Friday, December 19, 2008

A 'Little Joy' for the Holidays

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Happy Holidays,

I am proud to announce the release of a new music video Directed by Warren Fu. Warren has outdone himself again.


Little Joy: No One's Better Sake - HD




About the FX:


I helped Warren do a few fx shots on the cove. We found pictures of Christmas Lights online, applied a kaleidoscope filter, tracked in a spinning precomp to the walls, and color corrected to make it appear as if it was on set. Hopefully it's not obvious.

Warren's signature graphics to the beats in the song is very present in the video. The video is "Rocksteady meets 1970's PBS". If you ever get to see in full rez or on my laptop you'll appreciate all the 70's subtlety Warren created.

Chris Stillman in San Francisco did the SEEOUTLOUD logo animation.


Press:

"The Stroke's drummer Fab Moretti's team-up with Rodrigo Amarante and Binki Shapiro has lead to one of our absolute favorite albums of 2008."
From My Old Kentucky Blog
http://myoldkyhome.blogspot.com/2008/12/new-video-little-joy-no-one-betters.html

http://www.pitchforkmedia.com/node/148058


Director:
Check out www.seeoutloud.com to learn more about the Director and see photos from the shoot!


Feel free to spread the Joy!

Enjoy,
Louis
www.louiskatz.com

2 comments:

Matthew Scheuerman said...

I'm getting really tired of this fad of music videos "trying to look vintage". I've never liked them from the start.

But I really like this video. Everyone involved seems to have done a fine job. From what I can see the slight halo around people is so true. Everthing looks great. Oh and the music's not bad too.

Melissa Garza said...

Looks good and fun. Really Retro Look. I like your Christmas light idea to apply a filter. I wonder if that may work for a shoot I have coming up. Need to watch video again. Good Stuff!