Welcome to the Visual Effects blog.
Sales and Marketing Visual Effects
Make no mistake. This is no easy task. Getting the work done in visual effects is not the hard part. Finding the work is. As you'll find out by reading this blog.
Cold calls. Most people would rather not make cold calls. I have to admit I was nervous and skeptical at first. Fortunately I taught classes a few years ago so I was fairly comfortable in front of a large group attempting to hold the attention of an audience for 3 hours straight. A cold call usually lasts about 30 seconds. It's not that hard.
What helps is a "yes, no" answer trail script. Just jot down bullet items of where you want the conversation to lead. One page. What's funny and interesting is the conversations never actually follows the predetermined paths. The conversations that last longer than a minute end up lasting usually 5 to 30 minutes. I always end up saying what I wanted to say regardless. The point is, "Now that I have your attention, we are available for work!" Luckily the folks I've been calling in my industry I already know so they don't hang up. So far...
--------------------------------
Look forward to more posts related to the Visual Effects industry as time goes on.
Thank you for visiting.
-Louis Katz
http://www.louiskatz.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment